cinelog.org

Corporate mascots have long been utilized as a marketing tool, to aid in creating a brand identity and accessible “face” for, otherwise, sterile business entities. While theatre operators have never managed to establish a mascot persona as recognizable as Ronald McDonald or the Geico Gecko, many have certainly attempted to place a colorful character at the helm […]

If you have ever attended a movie in February, you’ve likely encountered Variety, the Children’s Charity. Prior to the mid 90’s, you may have seen a celebrity endorsed trailer for the charity, followed by a donation basket being passed through the audience. In more recent years, you’ve probably noted your theatre of choice selling gold, heart shaped, […]