As several county multiplexes currently undergo transformations in to luxury boutique cinemas, Orange County’s original boutique venue has fallen vacant once more. Earlier this year, the onetime Brookhurst Loge was vacated by long time resident, The James Albert Beauty School.
Opened in 1970, the Brookhurst Loge offered an experience which was quite similar to the present day onslaught of specialty cinemas. Enforcing an “adults only” admission policy and showing movies in a setting which was billed as “comfortable and intimate”, the theatre was targeted at a more mature and affluent audience. This luxury screening room approach met with some degree of success, but, by the mid 80’s, the concept was abandoned and the Loge became little more than a holdover screen for the neighboring Brookhurst Theatre. The Brookhurst Loge was closed in 1996 and soon taken over by the fore mentioned cosmetology school.
Now shuttered again and likely awaiting further retail use, one can’t help but wonder if the current crop of boutique cinemas will meet a similar fate.
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