In recognition of this evening’s 86th Academy Awards ceremony, here is a picture of Sid Grauman being awarded his honorary Oscar for “raising the standard for film exhibition of motion pictures” at the 21st Academy Awards, held on March 24, 1949 (roughly a year before his death on March 5, 1950). In addition to being […]
Entries Tagged as 'Industry'
March 2nd, 2014 Comments Off on Sid at the Oscars
July 17th, 2013 Comments Off on Cycloramic: The Magic Screen of the Future
Those who attended Corona Del Mar’s Port, during the theatre’s inaugural years, were treated to “The Magic Screen of The Future”. Branded with a somewhat schlocky name and grandiose marketing, at the time of its’ 1949 launch, the Starke Cycloramic Custom Screen was promoted as offering a brighter, more uniform, picture, via the exclusion of […]
May 7th, 2013 Comments Off on A Modern Annoyance?
Think those annoying pre show commercials are a recent addition to the movie going experience? Well, here is a 1947 trade publication advertisement for the Movie Advertising Bureau, promoting the benefits of running sixty to eighty second spots in movie theatres. Yes, even in the “good old days”, there were television style commercials, hawking everything […]
April 14th, 2013 Comments Off on The Parallel of MPTOA 31′ & NATO 13′
This week, the National Association of Theatre Owners (NATO) convenes in Las Vegas for the organization’s yearly meeting/trade show/schmooze fest, Cinema Con. Eighty-two years ago, one of NATO’s predecessors, The Motion Picture Theatre Owners of America, came together at Grauman’s Egyptian Theatre, for the day’s premiere industry convention. While separated by some nine decades, there […]
November 17th, 2012 Comments Off on The Next Big Thing?
In roughly a month (12/14), movie going will experience what could prove to be the “next big thing”, as “The Hobbit: An Unexpected Journey” is shown in high frame rate, at select theatres. For those unfamiliar with high frame rate; this advancement involves a movie being shot and playing at forty-eight frames per second, as […]
August 16th, 2012 Comments Off on Twin Em!
Today’s picture, from a 1978 edition of Box Office Magazine, captures that dark time when exhibitors felt compelled to “economically” plex their single screen holdings. One hates to even contemplate how many formerly grand auditoriums were hacked up with “TWINNING, TRIPLEXING, or QUADING” after this advertisement ran.
August 2nd, 2012 Comments Off on Theatre Marketing Past
Time was, today marked the start of “National Relaxation Week” and the opportunity for theatres to advertise their relaxing amenities. Holding true to the fast paced lifestyles and short attention spans of today, “National Relaxation Week” has been whittled down to “National Relaxation Day” (recognized on August 15).
November 20th, 2011 Comments Off on And Then There Was One
The sad ending to the once powerful Mann chain looks to have reached its final act. This past week, Regency Theatres took over the Janss Marketplace 9, leaving Mann with one operating theatre. With a lineage that stretches back to the Fox theatre chain of the late 1920’s, Mann’s decline, over the past two decades, […]
July 10th, 2011 Comments Off on Do It Yourself Cinema in 1907
Pictured below is an advertisement which ran somewhat regularly in “Popular Mechanics” throughout 1907. Capturing the novice, “do it yourself”, attitude, which drove the early years of film exhibition, the ad promotes one of the many outfits that offered “start your own motion picture business” packages. Companies like Amusement Supply and the Miles Brothers (profiled […]
February 12th, 2011 1 Comment
Corporate mascots have long been utilized as a marketing tool, to aid in creating a brand identity and accessible “face” for, otherwise, sterile business entities. While theatre operators have never managed to establish a mascot persona as recognizable as Ronald McDonald or the Geico Gecko, many have certainly attempted to place a colorful character at the helm […]