cinelog.org

Today’s picture, from a 1978 edition of Box Office Magazine, captures that dark time when exhibitors felt compelled to “economically” plex their single screen holdings. One hates to even contemplate how many formerly grand auditoriums were hacked up with “TWINNING, TRIPLEXING, or QUADING” after this advertisement ran.

Time was, today marked the start of “National Relaxation Week” and the opportunity for theatres to advertise their relaxing amenities. Holding true to the fast paced lifestyles and short attention spans of today, “National Relaxation Week” has been whittled down to “National Relaxation Day” (recognized on August 15).