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Twin Em!

August 16th, 2012 by ccrouch

Today’s picture, from a 1978 edition of Box Office Magazine, captures that dark time when exhibitors felt compelled to “economically” plex their single screen holdings. One hates to even contemplate how many formerly grand auditoriums were hacked up with “TWINNING, TRIPLEXING, or QUADING” after this advertisement ran.

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