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Today’s pictures come from a 1927 “Scientific American” feature on New York City’s legendary Roxy Theatre (1927-1960); depicting a few of the industrial caliber support features that went in to running the massive venue (the 5,920 seat Roxy even had a “completely equipped” hospital!).         

Think those annoying pre show commercials are a recent addition to the movie going experience? Well, here is a 1947 trade publication advertisement for the Movie Advertising Bureau, promoting the benefits of running sixty to eighty second spots in movie theatres. Yes, even in the “good old days”, there were television style commercials, hawking everything […]