Corporate mascots have long been utilized as a marketing tool, to aid in creating a brand identity and accessible “face” for, otherwise, sterile business entities. While theatre operators have never managed to establish a mascot persona as recognizable as Ronald McDonald or the Geico Gecko, many have certainly attempted to place a colorful character at the helm […]
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The Golden Era of Cinema Mascots
February 12th, 2011 1 Comment
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Hollwood’s Egyptian Theatre
October 16th, 2010 1 Comment
In recognition of Hollywood’s Egyptian Theatre (currently run by the American Cinematheque) turning eighty-eight this Monday, I thought I would share a few pages from the opening night souvenir album. While never having achieved the noteriety of Sid Grauman’s later endeavor (the world famous Grauman’s Chinese), the Egyptian was a groundbreaking masterpiece in it’s own right, ushering in an […]
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White Elephants & Disposable Cinemas
July 8th, 2010 Comments Off on White Elephants & Disposable Cinemas
Theatre structures have regularly posed a dilemma for property owners. While serving as potentially lucrative tenants and offering up considerable consumer drawing power, there is often a problematic issue once a theatre has run it’s coarse as a viable business. After movie goers have moved on, the property owner is left with a “white elephant”; […]
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The Rise An Fall of Mann Theatres
August 18th, 2009 4 Comments
These days, the Mann Theatres chain exists as a mismanaged handful of leases, in search of new operators. Yet, in the not so distant past, Mann was a major player in the exhibition industry; for a time, the nation’s largest independent chain. . Mann’s story begins with the chain’s namesake, Ted Mann. Born on April 15, 1916, Mann first […]
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The Many Births of the Multiplex
June 27th, 2009 1 Comment
The theatre industry has long been rather “creative” with it’s own history; especially when it comes to who was first to reach a specific milestone. Be it the result of exhibitors attempting to “one up” each other or simply classic showmanship, there are usually numerous parties holding claim to the same industry breakthrough. One such multi storied […]
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Fantasy & Failure With Jerry Lewis Cinemas
March 28th, 2009 10 Comments
Cinemas have stirred the entrepreneurial spirit in want-to-be moguls and dreamers since the dawn of commercial film. Be it the perceived excitement and glamour of being involved in the entertainment industry or merely the draw of a potentially lucrative cash cow, countless individuals have looked on theatre ownership as somewhat of a fantasy business venture. While a […]
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