{"id":45,"date":"2008-11-15T13:16:29","date_gmt":"2008-11-15T13:16:29","guid":{"rendered":"http:\/\/cinelog.org\/cinelog\/?p=45"},"modified":"2008-11-15T13:16:29","modified_gmt":"2008-11-15T13:16:29","slug":"anniversary-of-excess","status":"publish","type":"post","link":"https:\/\/cinelog.org\/cinelog\/2008\/11\/15\/anniversary-of-excess\/","title":{"rendered":"Anniversary of Excess"},"content":{"rendered":"<div>This month marks the ten year anniversary of Orange County&#8217;s largest (by number of screens) movie theatre, AMC&#8217;s Block 30. The theatre, which was built at the height of the late 90&#8217;s mega-plex craze, exemplified the era&#8217;s &#8220;more is better&#8221; approach; which relied more on\u00a0screen count and an ability to\u00a0efficiently herd a huge\u00a0number of customers through the facility, than\u00a0providing truly notable amenities. Combined with the drawing power of the well positioned Block &#8220;lifestyle&#8221; shopping center, this\u00a0&#8220;Mc Megaplex&#8221;, quickly became Orange County&#8217;s most popular movie going destination and one of the top grossing theatres in the nation.<\/div>\n<div>\u00a0<\/div>\n<div>Flash forward ten years and we\u00a0find the Block somewhat of an inefficient relic,\u00a0looking to redefine itself\u00a0within a\u00a0drastically changing marketplace.\u00a0While\u00a0having avoided the fate\u00a0many of it&#8217;s peers suffered (pulling down entire companies in a mountain of debt), the Block still faces the underlying issues of being larger than what is needed and not providing for a financially efficient business model.\u00a0As modern mega-plexes have scaled back to half the size of the Block, aging 90&#8217;s megas seek to find new uses for their\u00a0abundance of unneeded space; experiments in meeting\/rental spaces, dinning facilities, and even\u00a0razing\u00a0portions of their buildings have been attempted among desperate operators. The Block, which still draws respectable crowds, has remained relatively unchanged, but it appears only a matter of time before some alternative use is called\u00a0upon to combat it&#8217;s overscreening.\u00a0\u00a0\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>Ten years ago, the thirty screen theatre was seen as the future; today, it is a reminder of a colossal \u00a0industry misstep.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This month marks the ten year anniversary of Orange County&#8217;s largest (by number of screens) movie theatre, AMC&#8217;s Block 30. The theatre, which was built at the height of the late 90&#8217;s mega-plex craze, exemplified the era&#8217;s &#8220;more is better&#8221; approach; which relied more on\u00a0screen count and an ability to\u00a0efficiently herd a huge\u00a0number of customers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-45","post","type-post","status-publish","format-standard","hentry","category-history","category-theatre"],"_links":{"self":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":0,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"wp:attachment":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}