{"id":57,"date":"2009-01-19T11:34:17","date_gmt":"2009-01-19T11:34:17","guid":{"rendered":"http:\/\/cinelog.org\/cinelog\/?p=57"},"modified":"2009-01-19T11:43:10","modified_gmt":"2009-01-19T11:43:10","slug":"a-modern-idea-the-brookhurst-loge","status":"publish","type":"post","link":"https:\/\/cinelog.org\/cinelog\/2009\/01\/19\/a-modern-idea-the-brookhurst-loge\/","title":{"rendered":"A Modern Idea: The Brookhurst Loge"},"content":{"rendered":"
Following up on\u00a0the Brookhurst post the other day, I thought it might be worthwhile to take a\u00a0closer look at the Brookhurst Loge<\/a>.<\/div>\n
\u00a0<\/div>\n
Opened on\u00a0February 18, 1970, with a screening of “Oliver!”, the Loge was\u00a0intended as a luxury, “adults only”, option for patrons of the Brookhurst Theatre. The theatre featured a small, level auditorium (i.e. loge seating), with oversized seats, that brought to mind a private screening room. While run by the operators of the Brookhurst Theatre and located next door to the larger theatre, the Loge always maintained an independent\u00a0concession stand and box office, along with separate film booking. The basic concept was to provide movie goers with a more serious, “adult”, environment for watching films (initially charging a higher ticket price for the service).<\/div>\n
.<\/span><\/div>\n
\"Brookhurst<\/a><\/div>\n
.<\/span><\/div>\n
Following the Brookhurst Theatre’s\u00a0quading, in the early\u00a090’s, the\u00a0luxury, “adults only”, concept was dropped and the Loge\u00a0was operated as\u00a0the theatre’s fifth auditorium (reflected in the Theatre’s early 90’s marquee and newspaper listings as the Brookhurst 5). Unfortunately, as the\u00a0Brookhurst’s popularity\u00a0continued to slide, the Loge was\u00a0shut down in 1996 and converted in to a beauty school shortly thereafter. Today, the exterior of the former Brookhurst Loge\u00a0has changed little from it’s days as a cinema; the poster cases remain intact,\u00a0now advertising the beauty school’s literature, rather than upcoming films. However, the interior bares little resemblance to\u00a0what was once there and few realize the building was ever utilized for film.<\/div>\n
.<\/span><\/div>\n
\"Present<\/a><\/div>\n
\u00a0<\/div>\n
While the Brookhurst Loge was ultimately a failed venture, the concept\u00a0was\u00a0somewhat\u00a0ahead of it’s time, when one looks at the number of cinemas attempting a similar idea in today’s market. Just this past year, Anaheim’s Garden Walk Theatre opened with a set of “adults only” auditoriums and a number of other chains have begun to experiment with the idea around the country; most notably the “Gold Class” cinema chain which operates their theatres entirely on this admission approach. These modern cinemas have included bars and additional luxury services in their operations, but the general idea remains the same.<\/div>\n
\u00a0<\/div>\n
Separated by nearly forty years,\u00a0today’s theatre goers and operators apparently continue to have the same concerns as their predecessors. Whether\u00a0this revived concept will succeed, meeting adult movie goers’ alleged needs,\u00a0or simply prove to be a fruitless effort\/gimmick again, remains to be seen.\u00a0\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"

Following up on\u00a0the Brookhurst post the other day, I thought it might be worthwhile to take a\u00a0closer look at the Brookhurst Loge. \u00a0 Opened on\u00a0February 18, 1970, with a screening of “Oliver!”, the Loge was\u00a0intended as a luxury, “adults only”, option for patrons of the Brookhurst Theatre. The theatre featured a small, level auditorium (i.e. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5,8],"tags":[],"class_list":["post-57","post","type-post","status-publish","format-standard","hentry","category-history","category-industry","category-theatre"],"_links":{"self":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":0,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/57\/revisions"}],"wp:attachment":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/categories?post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/tags?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}