{"id":596,"date":"2010-09-05T10:24:02","date_gmt":"2010-09-05T10:24:02","guid":{"rendered":"http:\/\/cinelog.org\/cinelog\/?p=596"},"modified":"2013-11-18T06:41:09","modified_gmt":"2013-11-18T06:41:09","slug":"new-name-for-a-familiar-problem","status":"publish","type":"post","link":"https:\/\/cinelog.org\/cinelog\/2010\/09\/05\/new-name-for-a-familiar-problem\/","title":{"rendered":"New Name For A Familiar Problem"},"content":{"rendered":"<div>Anaheim&#8217;s\u00a0identity challenged Garden Walk\u00a0theatre has been re branded the &#8220;Garden Walk 14&#8221; by\u00a0 new operator, Ultra Star Cinemas.\u00a0However, holding true to the venue&#8217;s somewhat confusing branding past, the\u00a0location is also being labeled as an &#8220;UltraLuxe&#8221; theatre. While the extra name is likely nothing more than an acknowledgement of the\u00a0higher end amenities available at the theatre (as opposed to standard theatres in the chain), such duel monikers hi-light an issue which has plagued the Garden Walk theatre throughout it&#8217;s two years of operation.<\/div>\n<div><span style=\"color: #ffffff;\">.<\/span><\/div>\n<div style=\"text-align: center;\"><a href=\"http:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/09\/Gardenwalk.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-597\" style=\"border: black 2px solid;\" title=\"Garden Walk 14\" alt=\"\" src=\"http:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/09\/Gardenwalk-246x300.jpg\" width=\"246\" height=\"300\" srcset=\"https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/09\/Gardenwalk-246x300.jpg 246w, https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/09\/Gardenwalk-123x150.jpg 123w, https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/09\/Gardenwalk.jpg 500w\" sizes=\"auto, (max-width: 246px) 100vw, 246px\" \/><\/a><\/div>\n<div><\/div>\n<div>Since opening in the summer of 2008, the site has officially been listed as The Movie Experience 14, The Movie Experience at Anaheim Garden Walk, The Movie Experience Cinema Fusion, Cinema Fusion Anaheim, Cinema Fusion at Anaheim Garden Walk, Cinema Fusion Stadium Theatres, and now, UltraLuxe\/Garden Walk 14\u00a0(<a href=\"http:\/\/occinema.com\/2008\/10\/05\/the-movie-experience-14\/#more-621\" target=\"_blank\">see the theatre&#8217;s OC Cinema profile for three print adds with varying names<\/a>). All subtle spins on the operator, location, and\u00a0additional offerings, but\u00a0the constant name alterations have ultimately resulted in a less than recognizable brand identity for the site. Fortunately, Ultra Star appears to have avoided the duel web sites and\u00a0cryptic show time listings, that\u00a0were a\u00a0hallmark of Sanborn Theatres\/SoCal Cinemas\/The Movie Experience (you know there is a problem when\u00a0an operator can&#8217;t even settle on a name for itself).<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anaheim&#8217;s\u00a0identity challenged Garden Walk\u00a0theatre has been re branded the &#8220;Garden Walk 14&#8221; by\u00a0 new operator, Ultra Star Cinemas.\u00a0However, holding true to the venue&#8217;s somewhat confusing branding past, the\u00a0location is also being labeled as an &#8220;UltraLuxe&#8221; theatre. While the extra name is likely nothing more than an acknowledgement of the\u00a0higher end amenities available at the theatre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8],"tags":[],"class_list":["post-596","post","type-post","status-publish","format-standard","hentry","category-news","category-theatre"],"_links":{"self":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/comments?post=596"}],"version-history":[{"count":2,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/596\/revisions"}],"predecessor-version":[{"id":1039,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/596\/revisions\/1039"}],"wp:attachment":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/media?parent=596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/categories?post=596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/tags?post=596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}