{"id":642,"date":"2010-11-06T10:14:34","date_gmt":"2010-11-06T10:14:34","guid":{"rendered":"http:\/\/cinelog.org\/cinelog\/?p=642"},"modified":"2010-11-06T10:18:44","modified_gmt":"2010-11-06T10:18:44","slug":"the-miles-brothers-exchange","status":"publish","type":"post","link":"https:\/\/cinelog.org\/cinelog\/2010\/11\/06\/the-miles-brothers-exchange\/","title":{"rendered":"The Miles Brothers Exchange"},"content":{"rendered":"<div>\n<p>Pictured below is a promotional foldout postcard, sent to a San Bernadino theatre operator in 1907, from the Miles Brothers Exchange. The Miles Brothers Exchange\u00a0was an industry defining business model that both revolutionized film distribution and made full time movie theatres possible.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/11\/MilesBrothers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-643 aligncenter\" style=\"border: black 2px solid;\" title=\"MilesBrothers\" src=\"http:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/11\/MilesBrothers-300x99.jpg\" alt=\"\" width=\"300\" height=\"99\" srcset=\"https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/11\/MilesBrothers-300x99.jpg 300w, https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/11\/MilesBrothers-150x49.jpg 150w, https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/11\/MilesBrothers.jpg 950w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>In the early 1900&#8217;s there was an exploding interest in motion pictures, but\u00a0exhibitors were having a difficult time successfully running full time cinemas. With film costs high and there often being an erratic supply of new product (especially in areas outside of large cities),\u00a0most\u00a0exhibitors were forced to\u00a0rotate between\u00a0motion pictures, glass slide presentations, and live performances or operate as traveling tent shows.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/11\/TheMilesBrothersExchange.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-645 aligncenter\" style=\"border: black 2px solid;\" title=\"The Miles Brothers Exchange in San Francisco\" src=\"http:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/11\/TheMilesBrothersExchange-241x300.jpg\" alt=\"\" width=\"241\" height=\"300\" srcset=\"https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/11\/TheMilesBrothersExchange-241x300.jpg 241w, https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/11\/TheMilesBrothersExchange-120x150.jpg 120w, https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/11\/TheMilesBrothersExchange.jpg 800w\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" \/><\/a><\/p>\n<p>Seeing a business\u00a0opportunity, Harry, Herbert, Joseph, and Earle Miles began purchasing films from production companies, in bulk, and renting them out to theatres on a weekly basis (supplying a new film as each old title was returned); creating the film exchange concept in 1903.\u00a0This simple idea allowed\u00a0exhibitors to have a steady supply of films,\u00a0at\u00a0one fourth of the cost, and production companies a standardized\u00a0distribution outlet for their product.\u00a0In turn,\u00a0the standardized availability of affordable\u00a0films made formal movie theatres possible; the nickelodeons, traveling shows, and part time venues\u00a0gave way to the cinemas we&#8217;ve known for the past one hundred years.\u00a0\u00a0\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pictured below is a promotional foldout postcard, sent to a San Bernadino theatre operator in 1907, from the Miles Brothers Exchange. The Miles Brothers Exchange\u00a0was an industry defining business model that both revolutionized film distribution and made full time movie theatres possible. In the early 1900&#8217;s there was an exploding interest in motion pictures, but\u00a0exhibitors [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-642","post","type-post","status-publish","format-standard","hentry","category-history","category-industry"],"_links":{"self":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/comments?post=642"}],"version-history":[{"count":3,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/642\/revisions"}],"predecessor-version":[{"id":646,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/642\/revisions\/646"}],"wp:attachment":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/media?parent=642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/categories?post=642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/tags?post=642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}