{"id":673,"date":"2010-12-14T13:18:28","date_gmt":"2010-12-14T13:18:28","guid":{"rendered":"http:\/\/cinelog.org\/cinelog\/?p=673"},"modified":"2010-12-14T13:18:28","modified_gmt":"2010-12-14T13:18:28","slug":"showmanship-gimmick-redux","status":"publish","type":"post","link":"https:\/\/cinelog.org\/cinelog\/2010\/12\/14\/showmanship-gimmick-redux\/","title":{"rendered":"Showmanship Gimmick Redux"},"content":{"rendered":"<div>\n<p>In an attempt to draw in moviegoers,<a href=\"http:\/\/occinema.com\/2008\/10\/05\/the-movie-experience-14\/#more-621\" target=\"_blank\">\u00a0Anaheim&#8217;s Gardenwalk Theatre\u00a0<\/a>has installed twenty-six D-Box motion seats.\u00a0The first county cinema to utilize the technology, Ultra Star invested $130,000 in the upgrade,\u00a0which will\u00a0be unveiled to the general public this Friday\u00a0for the film &#8220;TRON: Legacy.&#8221;\u00a0 If all goes well, Ultra Star has stated that more of the seats\u00a0may be\u00a0deployed in the near future. Naturally, this amenity comes with an added service charge; $8 extra, bringing a 3D admission ticket to $20.75 for the motion seats.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/12\/DBoxMotionSeats.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-674 aligncenter\" style=\"border: black 2px solid;\" title=\"DBox Motion Seats\" src=\"http:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/12\/DBoxMotionSeats-300x121.jpg\" alt=\"\" width=\"300\" height=\"121\" srcset=\"https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/12\/DBoxMotionSeats-300x121.jpg 300w, https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/12\/DBoxMotionSeats-150x60.jpg 150w, https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/12\/DBoxMotionSeats.jpg 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>For those unfamiliar with D-Box; the\u00a0service involves specially constructed seating which moves in tandem with action seen\u00a0on screen. In addition to requiring\u00a0seating fixtures with three actuators and projection communication lines, the technology also entails a custom designed &#8220;motion track&#8221;\u00a0code be in place on the feature being shown.\u00a0\u00a0<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/12\/Percepto.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-676 aligncenter\" style=\"border: black 2px solid;\" title=\"Percepto\" src=\"http:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/12\/Percepto-154x300.jpg\" alt=\"\" width=\"154\" height=\"300\" srcset=\"https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/12\/Percepto-154x300.jpg 154w, https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/12\/Percepto-77x150.jpg 77w, https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2010\/12\/Percepto.jpg 300w\" sizes=\"auto, (max-width: 154px) 100vw, 154px\" \/><\/a><\/p>\n<p>As cutting edge and high tech as this system may be, one can&#8217;t help but recall past cinematic novelties, such as the earth shaking sound of Sensurround\u00a0or electrified\u00a0&#8220;Percepto&#8221; buzzer seats employed for &#8220;The Tingler&#8221;. In an apparent case of history repeating itself, the industry once again turns to gimmicks during lean times. Is it only a matter of time before we see some incarnation of Smell-O-Vision?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In an attempt to draw in moviegoers,\u00a0Anaheim&#8217;s Gardenwalk Theatre\u00a0has installed twenty-six D-Box motion seats.\u00a0The first county cinema to utilize the technology, Ultra Star invested $130,000 in the upgrade,\u00a0which will\u00a0be unveiled to the general public this Friday\u00a0for the film &#8220;TRON: Legacy.&#8221;\u00a0 If all goes well, Ultra Star has stated that more of the seats\u00a0may be\u00a0deployed in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8],"tags":[],"class_list":["post-673","post","type-post","status-publish","format-standard","hentry","category-news","category-theatre"],"_links":{"self":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/comments?post=673"}],"version-history":[{"count":1,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/673\/revisions"}],"predecessor-version":[{"id":677,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/673\/revisions\/677"}],"wp:attachment":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/media?parent=673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/categories?post=673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/tags?post=673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}