{"id":796,"date":"2011-07-10T12:30:37","date_gmt":"2011-07-10T12:30:37","guid":{"rendered":"http:\/\/cinelog.org\/cinelog\/?p=796"},"modified":"2011-07-10T12:40:18","modified_gmt":"2011-07-10T12:40:18","slug":"do-it-yourself-cinema-in-1907","status":"publish","type":"post","link":"https:\/\/cinelog.org\/cinelog\/2011\/07\/10\/do-it-yourself-cinema-in-1907\/","title":{"rendered":"Do It Yourself Cinema in 1907"},"content":{"rendered":"<p>Pictured below is an advertisement which ran somewhat regularly in &#8220;Popular Mechanics&#8221; throughout 1907. Capturing the novice, &#8220;do it yourself&#8221;, attitude, which drove the early years of film exhibition, the ad promotes one of the many outfits that offered &#8220;start your own motion picture business&#8221; packages.<\/p>\n<p><a href=\"http:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2011\/07\/Add.jpg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-797 aligncenter\" style=\"border: black 2px solid;\" title=\"1907 Advertisement\" src=\"http:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2011\/07\/Add-300x192.jpg\" alt=\"\" width=\"300\" height=\"192\" srcset=\"https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2011\/07\/Add-300x192.jpg 300w, https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2011\/07\/Add-150x96.jpg 150w, https:\/\/cinelog.org\/cinelog\/wp-content\/uploads\/2011\/07\/Add.jpg 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Companies like Amusement Supply and the Miles Brothers (profiled in an <a href=\"http:\/\/cinelog.org\/cinelog\/2010\/11\/06\/the-miles-brothers-exchange\/\" target=\"_blank\">earlier post<\/a>) sold all of the equipment and promotional materials necessary to launch your own cinema (initially more portable than permanent), but their true business was in renting films. A lucrative business model, once they had sold an aspiring exhibitor the startup supplies, they pulled in a steady revenue through regularly supplying the new operator with films to screen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pictured below is an advertisement which ran somewhat regularly in &#8220;Popular Mechanics&#8221; throughout 1907. Capturing the novice, &#8220;do it yourself&#8221;, attitude, which drove the early years of film exhibition, the ad promotes one of the many outfits that offered &#8220;start your own motion picture business&#8221; packages. Companies like Amusement Supply and the Miles Brothers (profiled [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-796","post","type-post","status-publish","format-standard","hentry","category-history","category-industry"],"_links":{"self":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/comments?post=796"}],"version-history":[{"count":2,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/796\/revisions"}],"predecessor-version":[{"id":800,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/posts\/796\/revisions\/800"}],"wp:attachment":[{"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/media?parent=796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/categories?post=796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cinelog.org\/cinelog\/wp-json\/wp\/v2\/tags?post=796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}