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The Plight of The Miramar Theatre

April 14th, 2010 by ccrouch
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Drama, inaction, and politics continue to plague San Clemente’s Miramar Theatre. This past week, the city notified the long dormant venue’s current owner that he was in violation of city codes, due to a host of ongoing maintenance shortcommings. Naturally, this resulted in a round of finger pointing between the city and current owner, Marc Spizzurri; the city even suggesting that they may be forced to step in, which could potentially result in a lien being placed on the property.
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Miramar Theatre Present Day
 
This latest bit of posturing comes after some two decades of demolition threats, ownership turnover, and a few dozen fruitless revitalization concepts. Just four years ago, the site was mired in a fierce debate over a redevelopment plan that would see the theatre razed for a 43,000 square foot residential development; the area’s historical society ultimately staving off demolition, but failing to procure an acceptable alternative to date. As recently as this past year, the Miramar becoming the summer home for a live stage production was introduced, but a lack of interest from the city council quickly drove the idea under. Now, the city and the Miramar’s new owner face off, but neither side appears to have a concrete direction or goal in hand.
 
A far too common predicament; there is a general desire to save and honor a rare piece of history, but no party willing to invest in such an effort. As opposing sides bicker, ideas lose momentum to political indifference/budgetary concerns, and investors balk at cost estimates, the Miramar Theatre continues to decay.

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A Highly Visible Piece of Forgotten Cinema

April 6th, 2010 by ccrouch
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When a cinema closes, there is rarely an official effort made to preserve anything that doesn’t have a resale value. In recent decades, departing operators have even made a habit of damaging facilities and fixtures, to hinder any future use by competition. However, the former Edwards Huntington Cinema stands as a rare example of an operator thinking outside their bottom line (all be it through some prompting by an outside party). 
 
The Huntington Cinema opened as Edwards’ second Orange County location, on Christmas Day, 1964, and managed to last up to the megaplex era. Having served Huntington Beach for thirty four years, the theatre’s bright orange “Huntington” sign became somewhat of a local landmark by the time the venue closed, in April of 1998. While the building was quickly gutted for retail use, nearby Huntington Beach High School thought there might be a second life in store for the well known exterior sign. After approaching the Edwards family, the school’s media department director, John Colby, managed to procure a donation and the sign was installed on campus in the summer of 1998.
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Huntington Sign Present Day
 
While present day students are likely oblivious to the sign’s origins and locals now associate it more with the school than any cinema past, the Huntington sign lives on.   

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News Updates: Regency Makes Waves

April 2nd, 2010 by ccrouch
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A few interesting news bits on Regency Theatres (operators of several notable Orange County venues, such as the Laguna South Coast, Lido, and South Coast Village):

This weekend Regency takes over operation of Westwood’s historic Village and Bruin theatres in L.A. County. The two sites, which date back to the 1930’s, had been facing an uncertain future, as recent operator, Mann Theatres, announced plans to withdraw from the area. While this move is yet another sign of the once formidable Mann chain’s ongoing collapse, Regency’s acquisition provides a welcome reprieve for Westwood’s struggling cinema scene.

Regency Print Ad

The historic Lido Theatre, in Newport Beach, is joining the “3D era”. In a surprising move, “Clash of the Titans” will screen in digital 3D (utilizing the RealD brand) at the seventy two year old cinema this week. The Lido, Orange County’s second oldest operating cinema, had been focused on art and special event bookings for well over a decade, allowing the near bye Edwards Big Newport and Island Cinemas free run of the latest film tittles. Now, being the first to add 3D in Newport Beach, the Lido has, at least temporarily, gained the upper hand in booking some blockbuster tittles.

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Movie Going Decorum Gone Horribly Wrong

March 10th, 2010 by ccrouch
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The Cinemark 22, in Lancaster, experienced a new low in movie going decorum recently.

From the Associated Press:

LANCASTER, Calif. — Authorities say a man was stabbed in the neck with a meat thermometer after asking a woman to silence her cell phone during a screening of the film “Shutter Island” at a Southern California movie theater.

Los Angeles County sheriff’s spokesman Steve Whitmore says the stabbing happened Feb. 27 during a screening of the Martin Scorsese film in Lancaster. He says the two suspects remain at large.

Whitmore says the victim had complained about a woman sitting nearby who was talking on her phone during the movie. He says the woman left with two men, but the men returned minutes later and stabbed the victim in the neck.

Two other people in the theater came to the victim’s aid and also were hurt. The man was hospitalized with serious injuries.

The sheriff’s office says it knew the weapon used was a meat thermometer because the suspects left it behind. No further details were released.

This incident brings to mind Orange County’s own theatre stabbing, at the AMC Fullerton 20. Back in 2008, a deranged man stabbed several Fullerton theatre patrons, during a screening of the horror film “The Signal”. The assailant, who had a history of mental illness, was later caught and charged with the crime.

Sadly, while the Fullerton stabbing can be written off as a random and unavoidable crime, committed by a mentally unstable individual, the Lancaster incident speaks volumes about the current state of movie theatre behavior. An extreme example of inconsiderate theatre patrons, but a growing problem, none the less.

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Online Anniversary: The “New Era” Begins

March 6th, 2010 by ccrouch
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On this week, ten years ago, six national theatre chains announced their plans to form a joint venture that would “begin a new era for the industry”. The chains involved included Lowes Cineplex Entertainment, Regal Cinemas, Cinemark Theatres, General Cinema Theatres, Edwards Theatres, and Century Theatres. The “new” concept would be selling movie tickets online, via Fandango.com.
 
Fandango     MovieTickets     Moviefone
 
Even in 2000, online ticket sales weren’t exactly a new idea. Moviephone, which had made a name for itself selling tickets over the telephone, had already established an online service and sold the operation to AOL by 1999. Additionally, Movietickets.com, a venture backed by Hollywood.com, AMC Theatres, and National Amusements, had announced plans for a similar online service a month prior to the six chain operation. However, being the “.com” era (all be it the tail end), anything related to the Internet was seen as “industry changing” and “the future”. 
 
Ultimately, this “new era” would prove to be more of another available option for movie goers than true industry changer. The promises of non existent box office lines, no hassle transactions, and “straight to your movie” service never quite materialized; nor did the chains’ intended payroll savings and streamlined operations (some had envisioned this as the first step in fully automated theatres). The vast majority of movie goers continued to utilize theatre box offices for their tickets, with online sales generally existing as a somewhat awkward and less favored option.  
 
Perhaps, the one true revolutionary change that resulted from the online movement was a dramatic shift in where moviegoers went for theatre and show time information; the near century old stand bye of newspaper print adds being quickly replaced by these online services. Certainly not the consumer trend the industry was aiming to create in 2000, but one they have come to encourage and exploit over the ensuing years.   

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Forgotten Americana: Photo Development Kiosks

February 26th, 2010 by ccrouch
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Today’s photos are of an abandoned photo development kiosk that formerly stood at the Brea Plaza shopping center (home of the Brea Plaza 5 theatre). A bit off topic, but loosely associated with mall multiplex culture and a worthwhile reflection, none the less.

Brea Photo Kiosk   Brea Photo Kiosk Back    

If you are old enough to have pre 1990’s memories, you likely recall the multitude of drive-thru photo development businesses that once inhabited shopping center parking lots nationwide. The most common brand being Fotomat, which dominated the “one day photo” business from the mid 1960’s through the late 80’s (peaking at 4,000 locations, in 1980). One of the many digital age casualties, these businesses became obsolete with the advent of digital photography and instant photo access; nearly all of the kiosks being torn down or converted to alternative uses, such as locksmiths and flower sales stands. The Brea kiosk, depicted above, had sat vacant for a considerable time, before being razed as part of the plaza’s recent remodeling.

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News Updates

February 20th, 2010 by ccrouch
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A couple of quick updates
 
Regency Theatres has pushed back the Franciscan Plaza reopening to March; the theatre had previously been earmarked for a November 2009, then January 2010, opening date. According to one of the contractors involved in the remodel, the theatre has undergone a drastic upgrade and will bare little resemblance to the cinema San Juan Capistrano once knew. 
 
Anaheim’s troubled Gardenwalk shopping center has apparently found a new operator for the bankrupt Cinemafusion Theatre, via Ultra Star Cinemas. The Apple Valley based chain currently operates thirteen sites in California and Arizona. No date for the operational turnover has been announced yet.

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Woodbridge Theatre 30th Anniversary

February 17th, 2010 by ccrouch
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This past Saturday, Irvine’s Woodbridge Theatre held a celebration in recognition of the venue’s 30th anniversary. Roughly 2,400 people turned out for a day of giveaways, contests, and festivities.
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     Concession     Box Office     Audience
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Raffle Entry     Balloons and Customers     TV News Crew
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In addition to being Irvine’s first theatre, the Woodbridge currently stands as Orange County’s seventh oldest operating cinema; an impressive feat when one considers that there were fifty eight active movie theatres in the county when the Woodbridge opened in 1980.

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Two Noteable Anniversaries

February 9th, 2010 by ccrouch
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Back on February 8, 1960, E.M. Stuart’s ploy to attract visitors to a struggling commercial district of Los Angeles was launched. Fifty years and 2,400 stars later, the two and a half mile Hollywood Walk of Fame stands as one of southern California’s biggest tourist attractions.
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1960 Walk of Fame Groundbreaking
 
Thirty years ago today, Mann Theatres prepared to open Irvine’s first cinema, only to turn the venue over to rival, Edwards Theatres, at noon. Three decades later finds the little five screen Woodbridge Theatre one of only six pre 1980 Orange County cinemas still in operation. The Woodbridge will be celebrating it’s anniversary this Saturday, February 13, with a day of festivities.
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Woodbridge Theatre Circa 2008

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Brea Plaza 5: Last Minute Reprieve?

January 31st, 2010 by ccrouch
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Seems my lack of faith in the long dormant Brea Plaza 5 was unwarranted. Passing by the Brea Town Center this afternoon, I noticed “Brea Plaza Cinemas 5” listed as one of the future tenants for the soon to be remodeled center. I’ll post more information as it becomes available. For now, a pleasant turn of events for this forgotten theatre.

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